Cosmo Mall - Bridging the gap to our community
August 4th, 2019 12:28
The Pre-Existing Situation
From inception, Cosmo Mall’s aim was to provide the direct catchment area with a world-class destination shopping centre. Which not only centred around tenant offering but became a hub of leisure and entertainment activity for the community. The Cosmo Mall Bridge was built to fulfil the vision of serving the community’s needs. It provided a pedestrian-friendly corridor which would reduce the number of pedestrian road crossings, as well as provide convenient entry to the mall. Due to delays, the Property Owners missed the published date of December 2015. Thus the marketing team was tasked with overcoming the negative publicity surrounding this, as well as generate positive PR around the bridge launch and the benefits the community would receive form its construction.
Bridging the Gap
The Bentel Group requested an event that would make history in celebrating Cosmo City’s very own Landmark. As a small community mall, the budget was limited and it was therefore vital to secure sponsorships and further PR to ensure a successful event and overcome the negative publicity already received regarding the bridge launch.
~ Written by Candice Perry ~
